RACING LIKE NO OTHER – WITH UNIQUE M DNA
24 May 1972. BMW Motorsport GmbH and today’s BMW M GmbH launch operations. The goal had been clearly defined – and it was revolutionary for the circumstances at the time: BMW’s racing activities would be bundled and professionalized under one roof. Motorsport with its diverse challenges would fuel the construction of vehicles and engines. The iconic BMW Motorsport emblem with the three colors blue, red and violet is a striking, distinguishing feature.